01 - In a large bowl, whisk together warm milk, sugar, and yeast. Allow mixture to rest for 5 minutes until foamy and activated. Add melted butter, egg, and salt, mixing to combine. Gradually incorporate flour until a soft dough forms. Knead by hand or with a dough hook for 8 minutes until smooth and elastic. Transfer to a greased bowl, cover, and let rise for 1 hour or until doubled in size.
02 - Combine strawberries, sugar, cornstarch, and lemon juice in a saucepan. Cook over medium heat, stirring continuously, until the mixture thickens and becomes jammy, approximately 6-8 minutes. Remove from heat and allow to cool completely.
03 - Beat cream cheese, sugar, and vanilla extract together until smooth and fluffy. Set aside at room temperature for easy spreading.
04 - Punch down the risen dough and roll out on a floured surface to a 16x12 inch rectangle. Spread the cheesecake filling evenly over the dough, leaving a 1/2-inch border around edges. Gently layer the cooled strawberry mixture on top of the cheesecake filling.
05 - Starting from the longer side, roll the dough tightly into a log. Using a sharp knife, slice into 12 equal pieces. Arrange rolls cut-side up in a greased 9x13 inch baking dish. Cover and let rise for 30 minutes until puffy.
06 - Preheat oven to 350°F. Bake the rolls for 22-25 minutes until lightly golden and fully cooked through. Remove from oven and allow to cool slightly before glazing.
07 - Whisk together powdered sugar, milk, and vanilla extract until smooth and pourable. Drizzle the glaze over warm rolls and serve immediately.